What caused Demon Slayer’s box office success in Japan

The success of “Demon Slayer: Kimetsu no Yaiba” at the Japanese box office has been nothing short of extraordinary, especially in the midst of the COVID-19 pandemic. Despite the challenges posed by the pandemic, the movie adaptation of the popular manga and anime series has managed to break box office records, with distributor Toho Co. reporting that it became the fastest film in Japanese cinema history to make 10 billion yen (around $95.9 million) on October 25th.

The movie, titled “Demon Slayer — Kimetsu no Yaiba — The Movie: Mugen Train,” was directed by Haruo Sotozaki and released on October 16th. Within three days of its release, it had earned about 4.62 billion yen in theaters, later reaching over 10.75 billion yen on October 25th. This pace of success is remarkable, as even the top two highest-grossing Japanese films of all time, “Spirited Away” and “Your Name,” took three weeks or more in theaters to make their first 10 billion yen.

What’s even more impressive is that the Demon Slayer film is playing at 403 cinemas across Japan, equivalent to more than 80% of the country’s theaters. In the period following its opening day, some multiplex cinemas held 40 or more showings daily of the movie across multiple screens and from early morning to late at night. This is particularly noteworthy since anticipated new releases from both Japan and abroad have been canceled due to the pandemic, and takings are down below half of their totals in a normal year.

The success of the Demon Slayer film has given the cinema industry a much-needed boost during a time when it has been hit hard by the pandemic. The series is popular with parents as well as children, and theaters have been packed with customers wanting to see the “family-friendly” film. Film journalist Hiro Otaka has described the film’s run as “out of the ordinary,” noting that the lack of competition has helped it become the main focus of the industry.

Overall, the success of the Demon Slayer movie can be attributed to several factors, including its loyal fanbase, the lack of competition in the market, and its family-friendly appeal. Despite the challenges posed by the pandemic, the film has managed to capture the hearts of audiences across Japan, and it is poised to become one of the highest-grossing films of all time in the country.

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